Branding
Shade Non-toxic Beauty and Skincare, a Detroit-based small business, offers a unique and refreshing approach to beauty and skincare. Specializing in non-toxic beauty ingredients, Shade is dedicated to providing products suitable for all skin types. We embarked on a comprehensive brand identity project for Shade, ensuring their commitment to safety and quality is reflected in every aspect of their brand. From the logo design to packaging and marketing materials, we created a cohesive and visually appealing identity that emphasizes their use of only non-hazardous organic ingredients.
Details
Designed for Trent Creative c. 2018
Our focus was on capturing the essence of Shade’s mission to offer safe, effective, and environmentally friendly beauty products. The brand identity project included developing a modern and clean aesthetic that highlights the purity and integrity of their ingredients. We crafted a visual narrative that resonates with health-conscious consumers, emphasizing Shade’s dedication to non-toxic formulations. Through strategic design and thoughtful branding, we helped Shade communicate their commitment to providing safe and natural beauty solutions, reinforcing their position as a trusted name in the non-toxic beauty and skincare industry.