Branding, Marketing & Presentation Design
JAC Products has been a leader in designing, engineering, and manufacturing unique automotive exterior functional components, industrial and structural extrusions, and assemblies for over 50 years. During a multi-week branding exercise, I had the opportunity to contribute significantly to their brand identity, culminating in the creation of their current tagline, “Passions Made Possible.” This tagline captures the essence of what their roof racks enable customers to achieve, focusing on the adventures and passions that their products make possible.
Details
Designed for Trent Creative c. 2016-17
In addition to developing the new tagline, our team also created various branding and marketing materials for JAC Products. We developed a series of compelling presentations and PowerPoint templates designed for their sales teams to effectively communicate the brand’s message and values. By focusing on the unique benefits of JAC Products’ offerings and aligning them with the customers’ aspirations, we successfully refreshed their brand identity and provided tools that enhance their market presence and sales efforts.