ComForCare Senior Home Care
ComForCare, a well-established in-home care provider, faced a challenge with outdated marketing materials that were no longer effective. Although they had a professional brand with an existing style guide, it was clear that a refresh was needed to better reflect the company’s values and appeal to their audience. The goal was to revitalize their materials while adhering to their brand guidelines.
Details
Designed for Trent Creative c. 2018
To address this, we conducted a thorough audit of the current marketing materials and style guide. New photos were introduced with a fun and optimistic feel that better represented the brand. Additionally, we updated the layouts and made modifications to the secondary color palette. The results were outstanding: the newly designed brochures and rack cards were extremely well received, and the revised system was easy for the in-house design team to follow, ensuring consistent and effective use of the refreshed brand identity.